RUNNING FOR CHANGE

Tackling the world’s water crisis.

Run Blue is a bold, audacious campaign to raise awareness of the global water crisis and deliver groundbreaking action to solve it.

Established in 2022, Run Blue aims to tackle water blindness and drive transformational change by inspiring governments, companies, NGOs, and the public to take meaningful action on water. Already, we have built the largest global grassroots movement on water in history, a community of water heroes in 202 countries and territories.

But there is much more to do.

Billions of people still lack access to safe water and sanitation. Water risks to agriculture and industry are worsening. Climate change is driving more extreme droughts, floods and storms. Yet water is often missing from global conversations.

Run Blue is changing this, driving water up political, business and financial agendas. It is mobilising a movement for change. And it is partnering with companies, NGOs and communities to accelerate action.

At the heart of Run Blue is its founder, Mina Guli – a water advocate and ultramarathon runner who set out to make a difference by doing something different – running crazy distances to raise awareness and inspire action.

Like 200 marathons in 32 countries in 1 year in the lead up to the UN 2023 Water Conference. Along the way, Mina heard from people and businesses on the frontlines of the water crisis and shared their stories with the world – amplifying their calls for urgent action.

Look What Run Blue Has Witnessed

What’s next for Run Blue…

Water is essential for our economies and societies. But the solution is not just more taps, toilets and pipes. Because water does not come from a tap, it comes from nature. We urgently need to protect and restore our rivers, lakes and wetlands – not only to tackle the world’s water crisis but also to enhance food and energy security, tackle the climate and nature crises, and drive sustainable development.

Not just for ourselves, but for everyone. Now and in the future.

We need action on water now. And that means action to restore our rivers. And build more resilient societies and economies.

That’s why our next campaign, the World River Run, focuses on restoring and protecting healthy rivers. Together we will drive change by:

1. Waking the world up to the water crisis and the solutions to the ongoing degradation of the world’s rivers – the arteries of our planet – by running down iconic rivers and sharing stories that inspire and connect

2. Strengthening the extraordinary Run Blue global community of people in 202 states and territories

3. Accelerating transformational action by businesses and industry on water and driving real collective action in river basins through partnerships, convening events, and employee engagement

4. Ensuring water is a focus of major global conferences and events on food, energy, business, and climate change.